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FRANCHISING |
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What is the phenomenon that made America
great, that is still sweeping across America? |
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The opportunity to own the All American
Dream |
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YOUR VERY OWN BUSINESS. |
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The word franchise means to be free.
Franchising offers people the freedom to own, manage, and |
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direct their own businesses, their own
destinys, yet have the advantage of owning a business that has |
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already been proven in the marketplace,
thus eliminating the gamble that often afflicts the indepen- |
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dent business owner. U.S. Department
of Commerce statistics have proven that franchise type busi- |
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ness traditionally experience a 95% success
rate compared to ao mere 25% success rate for non-fran- |
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chise, independant businesses (in the past
5 years). |
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Franchising is already a powerful force in the economy,
and its momentum is growing: |
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Franchising accounts for one out of every three retail
dollars spent by the average |
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consumer in our country. |
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Almost 400 franchised businesses open each day, or
100,000 per year. There are cur- |
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rently over 600,000 franchises open in the U.S. |
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In the 1980's, sales revenues of franchised operations
more than doubled - from $336 |
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billion to more than $700 billion. Experts are
predicting that these revenues will |
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double again in the 1990's, and surpass the $1 trillion
dollar mark, over 40% of the |
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economy. |
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In 1931, $1 trillion in retail sales and services
produced by franchises was the work of |
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only 9 million people. It took 40 million people
in independent businesses to produce |
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the other 1.4 trillion in retail sales. That
tells you franchising must be the better way |
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to go. |
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It's certaininly the wave of the future. |
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Franchising is the best of both worlds -
corporate resources and corporate scale of economy combined with what |
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made America great, the small and
independently-run business. A franchise is a successful partnership
between |
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two perfectly matched people: the
owner of a successful business concept who wants to expand; and a
motivated |
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independent operator who desires to be
successful. Studies show that people who own their own business are |
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more devoted to their jobs than are middle
managers employed by large corporations. Franchisers benefit from |
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the motivation and drive of the
franchisees; franchisees benefit from the franchiser's trade secrets and
industry |
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knowledge. |
